Practical international growth for manufacturers

JR Atlantic helps growth-minded manufacturers build practical routes into international markets — finding the right distribution and representative partners, adapting the marketing, and staying involved through the full sales process, from first conversation to closed deal and beyond.

How I Help

Start a Conversation

How I Help

Channel Development

I identify and develop distributors and representatives with the market knowledge, motivation and capacity to sell your products.

Find the right partners.

Learn More

Commercial Direction

I help you assess markets, routes to market and partner plans, then turn the best opportunities into practical next steps.

Decide where to focus.

Learn More

International Marketing

I review your website, messaging and sales material so partners and customers in new markets quickly understand why your product matters.

Make the proposition travel.

Learn More

Experience on Both Sides of the Channel

I’ve worked on both sides of the relationship—as a European distributor and, for the past 15 years, with a manufacturer. That experience helps me understand what manufacturers need from their partners, what distributors need from their suppliers, and how to build something that works for both.

Telecoms • Broadband • Wi-Fi • Professional AV • Home Automation.

Practical International Growth

No lengthy reports or introductions for the sake of it. The aim is to choose the right markets, find partners who will give the opportunity proper attention, and give them a proposition they can sell. I stay involved to help turn the plan into practical next steps.